Custom CRM — Timeless Luxury Travel
Context
Began in September 2025 as a part-time engagement alongside my role at Future Healthcare, then hired full-time. A bespoke CRM for a luxury travel agency with complex, highly custom workflows, replacing a SaaS product the company had outgrown.
My role
Technical Leadership · Requirements Gathering · Architecture · Development · Team Management · Design Integration
What I built
Built from scratch in close collaboration with the design team. Introduced Docker, TypeScript, Pug, real-time features via Pusher/WebSockets, Domain-Driven Design with Laravel Actions and a modular front-end architecture using services and models. Led design-system integrations and managed and guided the technical team.
Outcome
Replaced the SaaS product the company had outgrown with a CRM built around its own workflows. Wrote the full technical documentation from scratch and integrated AI agents into the workflow, using that documentation as their context.
- Laravel 13
- PHP 8.5
- MySQL 8
- Vue.js 3
- TypeScript
- Pug
- Docker
- Pusher
- AI Agents
- DDD